A video can tell a story, and stories evoke emotion. They can invoke a trust relationship between each other, make us nostalgic, and also make sense of complex information. Video is critical to your content strategy, because it is small enough to be memorable, measurable, and make an effect. The visual aspect of videos can also help you make sense out of complex concepts, share customer stories and to inspire action. 

In today’s world, we can easily track and measure user engagement of your videos, tie them to the deals that they’re helping to influence, and understand which assets are resonating based on content engagement analytics. Marketers use this information to identify their most engaged leads faster.